Introduction:-
Flipkart is an e-commerce company headquartered in Bangalore, Karnataka, India, and registered in Singapore. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products. Flipkart’s big billion days sale is an annual ritual. The Walmart-owned e-commerce giant will also hold its Flipkart Big Billion Days Sale 2020 edition offering big discounts and deals on smartphones, home appliances, and accessories. Yes, the coronavirus pandemic had an impact but Flipkart left no stone unturned to make the Big Billion Days 2020 sale a grand success. Gadgets were always a center of attraction for every individual of the world and this Flipkart’s big billion days have given people a lucrative opportunity of fulfilling their technophile desires.
The deals:-
Flipkart had some amazing deals for its gadgets-head people; categories like laptops, audio, gaming, cameras, smart home products, wearables, mobile accessories, power banks, data storage, tablets, computer peripherals, laptop accessories, and more are listed with deals and discounts.
Laptops, Bluetooth and related:-
The e-commerce site had listed laptops with a minimum 25 percent discount, headphones and speakers offer up to 70 percent off, power banks start from as low as Rs. 325, while mobile accessories start only from Rs. 99. Starting with laptops, the Lenovo Ideapad 330 with a seventh-gen Intel Core processor, 4GB RAM, 1TB HDD, and DOS operating system is listed only for Rs. 17,990. Flipkart was offering EMI options and 5 percent cash back on HDFC debit cards. There was also a 5 percent instant discount on EMIs with ICICI Bank credit and debit cards. The Lenovo Ideapad 130, on the other hand, is listed at Rs. 20,990. This laptop comes with Windows 10 Home, AMD Dual-Core A6 processor, 4GB RAM, and 1TB HDD. Flipkart has listed exchange discounts, no-cost EMI options, and bank offers on this laptop as well. There was also an Acer Aspire 3 Celeron laptop with Windows 10, Intel Celeron dual-core processor, 2GB RAM, and 500GB HDD, listed for as low as Rs. 14,990. Additionally, Flipkart had listed an exchange offer and no-cost EMI options on this laptop as well. The Mi Band – HRX Edition is priced at Rs. 999, Google Home was listed for Rs. 7,999 with no-cost EMI options. The e-commerce site had listed mobile screen expanders at Rs. 199, designer mobile covers at Rs. 199, USB Type-C cables from Rs. 149, wireless mobile chargers from Rs. 699, and trendy pop holders starting from Rs. 99. Apple Watches start from Rs. 28,900, FitBits from Rs. 7,499, Honor bands from Rs. 2,249, Lenovo bands start from Rs. 1,299. Gaming freaks bought Marvel’s Spiderman at Rs. 2,149, Sony PlayStation 4 starts from Rs. 32, 290, gaming headsets start from Rs. 699 and gaming keyboards from Rs. 1,299.
Tablets, cameras, and phones:-
In tablets, Apple iPad (6th Gen) 128GB variant was listed for Rs. 35,490, the Alcatel 1T7 tablet with 8GB storage was listed for only Rs. 4,299, and the Lenovo Tab Essential was listed for Rs. 7,999. Lenovo tablets were listed at only Rs. 9,999, Honor tablets start from Rs. 11, 499, Lenovo tablets at Rs. 12,990 and Samsung tablets at just Rs, 27, 999. Pen drives and laptop accessories started from as low as Rs. 99.
Camera lenses had up to Rs. 9,000 off on exchange, and trimmers and hair straighteners from as low as Rs. 299. Hard disks from Sony and WD are listed starting from Rs. 3,399, Canon DSLR cameras started from Rs. 22,990 and large screen tablets from Apple and Samsung have been listed to start from Rs, 6,499.Samsung Galaxy S20+ – Rs. 49,999.
The ideal time for those looking to upgrade in the Samsung brand category. The Samsung Galaxy S20 FE is seen as a watered-down version of the mainline S20 series. Was a limited period deal, and the phone emerged as one of the best Samsung phones to buy at Rs 50,000. It features a 6.7-inch QHD+ display and reproduction. The curved sides and glass back gives it a premium look and feel. It also supports wireless charging and is IP68 certified for dust and water resistance. Samsung Galaxy Note 10+ – Rs. 54,999 (MRP Rs. 85,000)The Samsung Galaxy Note 10+ has a new design and features a new Infinity-O display with a hole for a front-facing camera.Mi 10 (8GB, 256GB) – Rs. 49,999 (MRP Rs. 59,999)Xiaomi launched the Mi 10 5G smartphone under its flagship Mi 10 series in China. This mobile phone supports 30 W Wireless Charging + 10 W Reverse Charging to give you hassle-free and fast charging.Poco X 2 – Rs. 17,499 (MRP RS. 18,999)It offers the RealityFlow display, a quad rear camera system (64 MP Sony IMX686 sensor, 8 MP ultra-wide sensor, 2 MP depth sensor, and 2 MP macro sensor), and the liquid cooling system. Poco M2 Pro – Rs. 12,999 (MRP Rs. 16,999)The phone is powered by a Qualcomm mm Snapdragon 720G processor, Qualcomm Adreno 618 GPU, and up to 6 GB of RAM. The POCO M2 Pro boasts a 5000-mAh battery, which, when combined with its 33 W fast charging.Oppo A5s – Rs. 1,000 off on online payments, has a big 6.2-inch display with a water drop notch. The display has HD+ resolution and decent viewing angles but it does not get bright enough when outdoors. Oppo has picked the MediaTek Helio P35 SoC to power the A5s.Oppo A31 – Rs. 10,990 (MRP Rs. 12,990)Oppo Reno 2F – Extra Rs. 1,000 off on online payments.Moto E7 Plus – Rs. 8,999 (MRP Rs. 12,999)This smartphone’s 48-megapixel f/1.7 dual camera with Night Vision helps you capture stunning pictures even during the night. It’s Quad Pixel technology, which offers about 4 times more light sensitivity, and an aperture of f/1.7 helps it in doing so.Motorola One Fusion+ – Rs. 15,999 (MRP Rs. 19,999)This Motorola handset packs a 16.51-centimeter (6.5) HDR10 certified Total Vision Full HD+ display with an aspect ratio of 19.5:9, offering you lifelike colors, enhanced brightness, and improved contrast.
After the Big Billion Days festival:–
Days and nights of hard work, endless hours of phone calls, back-to-back meetings, unfaltering attention to detail, and passion to keep Flipkart’s customer promise — these #HumansOfBBD does everything to make India’s favorite sale truly special.
Amidst pandemic:-
Even amid a global pandemic, they ensure that our customers across the country have access to and can purchase everything they need, from the safety of their homes, at affordable prices! Over 666 million visits on Flipkart were recorded during the Big Billion Days with over 52% of these visits recorded from Tier III cities and beyond. The platform witnessed 110 placements per second 10 million deliveries achieved with more than 3.5 million deliveries done through Kirana partners in the first five days of TBBD. The electronics category witnessed a 2x YOY Growth this BBD, with laptops, desktops followed by audio, IoT, camera, and tablet being top-selling. Nearly 3.5 Million Audio devices & accessories where 1M headphones were sold by the end of day 1.11 headphones sold every second till day 1 while Apple Airpods sold 1 every 4 seconds.1 Home theatre/soundbar sold every 2 seconds3x YOY growth in premium devices.1 in 4 audio sold was premium – Apple, Sony, Bose were the top brands 10x YOY growth in True Wireless segment against last year BBD. The Big Billion Days (TBBD) sale, the annual flagship event of India’s leading e-commerce marketplace Flipkart, witnessed a revival in demand that has been hit due to COVID-19.
The result:-
According to Flipkart, TBBD of 2020, which was held between October 16 to 21, saw 1.5x the number of transacting sellers as compared to last year. Among them, more than 35 percent of retailers saw 3x more sales as compared to last year’s event. Even the covid times couldn’t stop people from enjoying the big billion day festival. Though the employees and people were following the safety measures.